8th July 2015
CREATING a Successful Future
By Stephanie Wright | Editor at Clearview Group Limited
With a success story spanning two decades, Hallmark Panels celebrates its 20th anniversary this year. Today, Hallmark Group Products manufactures PVCu and Aluminium Doors and panels, GRP Composite Doors, Architectural mouldings, bespoke fascia and Trespa panels and more recently, Toughened Glass services. Clearview joins Group Marketing and Digital Manager, Gary Maddock-Greene, who tells how the business owes the success of the last 20 years to its determination to grow and develop its products.
A by-product of sister company Laminated Supplies, its owners decided to form Hallmark Panels in 1995 after successfully developing a range of PVCu and aluminium panels. The new range of aluminium panels had a major impact allowing aluminium fabricators to offer a wide range of residential doors. Laminated Supplies already had an established market providing a comprehensive range of bonded sandwich panels in a variety of materials to Local Authorities and other commercial sectors.
With the continuing growth of its entrance door panel range, the off-spring company quickly outgrew its manufacturing facilities and in 1995, invested in new manufacturing facilities in Hull.
Gary picks up the story and explains: “Hallmark Panels quickly developed in the early stages, growing its range of entrance door products further to incorporate a range of GRP composite doors products. Fortrace Limited, The Hallmark Group Products' GRP division, was already manufacturing architectural mouldings and contributed to enable Hallmark Panels to manufacture its own range of GRP doors. The GRP launch took the business to a new dimension and we led the way working with sister company Fortrace to develop our composite range further.
“Up until this point, our sale channel was very much focused on providing customers our door panels fabricated in to a frame structure which was outsourced. This inevitably increased our customer’s lead-time and as demand grew we took the decision to make further investment to produce a complete doorset of our own.
“We partnered with The Veka UK Group, utilising its Halo Rustique and Eclipse 70mm profile sections to produce our very own exclusive range of GRP composite doorsets for the market place. This move enabled us to reduce the lead-time for our customer drastically, and put us back into the marketplace as a serious entrance door contender.
“Development of our ranges intensified as we grew, and our door designs and styles changed to accommodate the ever changing demands of the consumer. Partnering with The Veka UK Group gave us confidence in our supply chain enabling us to competently provide our customers with further advancing ranges.” Gary adds.
Further investment was made in the years to follow to support the company’s growth including a major investment in Toughened Glass Solutions Limited, a glass toughening and sealed unit manufacturing company and the the introduction of a fleet of new delivery vehicles to ensure safe and on-time delivery and the introduction of a new telesales department; enabling Hallmark Panels to keep in close contact to its customers, sharing with them the introduction of new products, product and services changes.
Gary explains: “With the growing demand for our products we had to develop our infrastructure and grew internally with demand. Looking back it is hard to believe how we managed with the small number of resource we had. We now employ over 130 full time staff and distribute approximately 4,000 products a week manufactured across our 90,000 sq/ft site.
“We primarily operate in and around the UK, Ireland and continental Europe, delivering to our customers on one of our fifteen delivery vehicles, providing customer with lead-times acceptable to their needs.” Gary adds.
2015 is a landmark year for Hallmark and celebrates the passion and desire the business has for the industry. Continuing to supply its grass roots products to its ever expanding customer base, through its dedicated, experienced and growing team of professionals.
Clearview for one, wish Gary and the Team at Hallmark a successful 20th anniversary celebration and good luck for the future.